Article Source - Corante
The future's so AdBrite, gotta wear shades
Posted by Dominic Basulto
http://www.corante.com/newyork/archives/2005/06/01/the_futures_so_adbrite_gotta_wear_shades.php

Quote:

JD Lasica of New Media Musings points to a story in the Los Angeles Times about "Internet bad boy" Pud Kaplan, who moved from New York to San Francisco, landed some VC financing, and is now in the middle of turning AdBrite ("the Internet's ad marketplace") into the next great online advertising play: "Remember f***edcompany.com? Philip Kaplan got rich on his edgy mockery of failing dot-coms. Now he has a 'legit' start-up of his own, complete with venture capital backing... Now, instead of tearing down companies, Kaplan — at 29 — is building one of his own... He persuaded Sequoia Capital, the blue-chip Silicon Valley venture capital firm that backed such companies as Google Inc. and Apple Computer, to invest $4 million in his method of placing ads on websites."