ROI Explained

In the financial world, ROI simply means Return On Investment. ROI is the most commonly used method that business organizations use to determine the feasibility of a particular investment opportunity presented to them. It basically means the possible annual return of money invested on a business deal or a project. ROI is very much similar to the calculations that are used on a bank account's interest rate and on most stock investment profits. ROI is quite easy to understand, and this must be the reason why a lot of people feel comfortable in using it as a model for computing their possible earnings. ...
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by Mark 'Geekster' Fuller

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Developing a Consumer Marketing Strategy

Developing a marketing strategy with your customers as the main focus is a good move to attain better sales figures and market performance. Undoubtedly, the consumers are the force that can turn your business around, either into a big success or a sorry failure. To penetrate your target market in the right way, it is always best to first consider who really your consumers are. ...
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by Steve Meyer

1

Another Buy for Google

As Google Inc. continues to capture and keeps its lead of advertising in the world of the Internet and dot-com's, they have added a new addition to make their domination even stronger. DoubleClick has been bought by the King of the Internet and is just one of the newest acquirements by Google, Inc on April 14, 2007. This sale marks the highest cash deal by Google, doubling the price it paid for YouTube last year. ...
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by Will

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How to be a successful Affiliate Marketer

Affiliate marketing corresponds to the method of advertising a website, an online business, or e-commerce sites by following a certain affiliate program. An affiliate program in turn, involves the granting of reward or compensation to a website or a person who refer a customer, a visitor, or a subscriber to the sponsoring party. Most of the time, the compensation is given out only when a sale is realized through the efforts exerted by the member ...
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by Todd L.

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How To Pick The Perfect Domain

Choosing the perfect domain name is one of the most crucial decisions you have to make when you set up your own online business. If you are very picky and particular in choosing your business name, same goes when you select your domain name. When choosing a domain name, make sure that it identifies with your business. Domain name are not just a mere URL address, it should definitely be part of your branding.To give you an idea on how to start your quest in picking the perfect domain name, here are some quick tips you can follow. ...
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by Robert T.

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What Makes the Perfect Logo?

A logo is not just a mere symbol, it is a representation of your company and all it stands for. A lot of well-known products are popularly known for their logos. The perfect logo makes up for good merchandising and can help you with your advertising. Louis Vuitton's monogram logo (the signature icon of the overlapped letters L and V) is much acclaimed in their monogram canvass bags, which is one of their best sellers. The 3 bar logo of Adidas and the Nike's swoosh are equivalent to quality sports goods. ...
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by David L

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Developing A Successful Web Marketing Strategy

The Internet has brought about a whole new world for millions of people to live, work, and play in. There are literally over one billion Internet users worldwide. That is an astonishing amount of people using one interactive medium. Communication has never been simpler. The problem with easier communication, however, is the fact that everyone is competing for attention. Whether it's a software-based company or a band on MySpace, it's a battlefield overflowing with fighters attempting to get a piece of everyone's attention. Companies and individuals trying to market their services or products find it much harder to reach their target audience than what was originally believed. ...
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by Lisa W

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How To Get A Trademark

If you are serious about your business and want to penetrate the current market and compete with other players in your chosen industry, then you should be serious about advertising and creating a strong branding for your business. One of the first things that you should do is to create a representation of your company (this would usually mean a logo or a slogan) and apply for a trademark registration. ...
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by Todd L.

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The GoDaddy Checkout Process

A number of users have made a lot of complaints about the service offered by GoDaddy. Chief among these complaints is the checkout process. Many of the people who have used the service have complained that the administration is low in quality, and the process for signing up is tedious at best. One reason for this is because of the heavy advertising the company does when a user is trying to sign up. It has been said that the company will try hard to sell a user all the way up to the checkout. Some users have even taken the time to documents the experiences they've had with the company. They feel that this will allow users to learn the true inner workings of the company. ...
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by Mark 'Geekster' Fuller

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Using Live Support Software to bolster visitor confidence

Want to offer your customers a little something extra for their e-commerce websites? Something that will increase the quality of their website, impressing their customers by providing direct contact with your sales and support teams? Provide Support’s live chat program offers an outstanding return on the initial investment – both for you and your clients. What’s more, it is incredibly easy to sell, as the benefits are obvious to all involved. Your clients will benefit from an increase in sales and satisfaction from their customers, while you will be quite surprised at your own rapid increase in profits. ...
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