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Our Canada Executives Contact Database contains lead and information records for Executives and Decision Makers for companies throughout all Canadian Provinces. If you're looking to market to executives in Canada, your choices may seem limited. You could advertise in a trade magazine, but the cost of buying advertising space is usually prohibitively high. You could start a Twitter campaign, but your company's message may get lost among the billions of Tweets, never to be seen by the executives you are trying to target. Or you could try phone, direct mail, and email marketing campaigns.
With so many social media tools available, these forms of marketing may seem dated. And the increase in telemarketing, junk mail, and spam have given phone, direct mail and email marketing campaigns a bad name. But these methods of marketing remain one of the best ways to find new customers and clients; they are not just effective, but cost-effective as well. You can find a new customer for the cost of a single stamp or a phone call. And by targeting your campaign to executives working at the companies you want to do business with, you'll avoid being relegated to the spam folder and increase your chances of making a sale.
Behind every effective marketing campaign is a good list. When you're marketing to executives, you'll need to know some basic information: the name of the executive, along with a title or position; a business name; and contact information, like a phone number, an email address, and a physical address. An up-to-date list, like Oddity Software's Canada Executives Email Database, is key. Older databases may list companies that have shut down and executives that have retired - or worse, executives that were fired. Addressing email or direct mail to the wrong executive will give the impression that your company relies on mass mailings and spam to find customers, casting doubt on the integrity of the product or service you are selling.
Before making any calls to executives, write a script. Executives are time-strapped, so don't start the conversation with a long, detailed history of your business. Let them know what you're selling, and explain to them how your product or service will benefit them. Figure out what you want to achieve from the phone conversation. Do you want to set up a future meeting, add their email to your mailing list, or make an immediate sale? Whatever your goal is, ask the executives to fulfil it. You will never get a future meeting if you don't ask for one.
Mailed flyers are often sorted into the garbage bin, so don't design your marketing materials to look like junk mail. Package your letter of introduction or sales brochure into a business-sized envelope. Address the envelope directly to the executive; otherwise, your marketing material won't make it out of the mail room.
When you're emailing executives, aim for an even balance between text and pictures in the body of the email; messages with too many pictures or too much written text are often flagged as spam. As with over-the-phone marketing, clearly state at the top of the email message what you are selling. Never hide your product or service in the middle or end of the message, because most executives won't scroll to find it.
Mailing emails and flyers to random addresses and cold calling executives from dated lists is a surefire way to ruin your business's reputation. You might find one or two new clients, but the sheer scale of these types of marketing campaigns means that hundreds of executives will come to associate your business with telemarketing, junk mail, and spam. These hundreds of executives will be reluctant to do business with you in the future. To increase the effectiveness of your marketing campaign, use a list to target executives who need your product or service.
Table Schema Database Field Statistics
|con_full_name||161,605||85%||varchar(100)||Contact Person - Full Name|
|con_title||161,655||85%||varchar(255)||Contact Person - Title or Position|
|biz_email||186,312||98%||varchar(75)||Business Contact Email Address|
|biz_phone||189,619||100%||varchar(20)||Business Phone Number|
|biz_phone_ext||20,794||11%||varchar(8)||Business Phone Number Extension|
|e_city||189,627||100%||varchar(50)||Physical Address City|
|e_state||189,646||100%||varchar(20)||Physical Address State / Province|
|e_postal||189,644||100%||varchar(7)||Physical Address Postal Code|
|e_country||189,646||100%||varchar(20)||Physical Address Country|
|loc_area_code||187,154||99%||varchar(3)||Physical Address Area Code|
|loc_TZ||187,494||99%||varchar(6)||Location Time Zone|
|loc_DST||189,646||100%||enum('Y','N','U')||Daylight Savings Time (Yes, No, Unknown)|
|loc_LAT_centroid||187,494||99%||varchar(15)||Latitude (Centroid Based)|
|loc_LONG_centroid||187,494||99%||varchar(15)||Longitude (Centroid Based)|
|Executives Contacts Records Information|
|CANADA||British Columbia||26,159||Executives Contacts|
|CANADA||New Brunswick||6,793||Executives Contacts|
|CANADA||Newfoundland And Labrador||1,794||Executives Contacts|
|CANADA||Nova Scotia||6,050||Executives Contacts|
|CANADA||Northwest Territories||1,279||Executives Contacts|
|CANADA||Prince Edward Island||1,521||Executives Contacts|